Liliana Caro

Liliana Caro | CEO & Co-Founder | Adsmovil OOH

Liliana is CEO & Co-Founder of Adsmovil OOH, and former Global CMO/CCO of Kinetic, WPP’s OOH Specialist. Enabling and accelerating the digital transformation of Latin American D/OOH industry, through smart and addressable solutions driven by data and technology. And creating strong partnerships with media owners, agencies, clients and associations.

Liliana was recognized by Adweek as Media All-Star for embracing innovation through technology, data and OOH digital transformation; elevating Kinetic’s global growth and performance and evolving the OOH industry as a result.

Liliana has held Senior positions at IPG, Havas and Omnicom media agencies. Worked with some of the world’s most iconic brands, including J&J, PepsiCo, Netflix, Facebook and McDonald’s, to name a few, in furthering their cutting-edge leadership in strategy, analytics, campaign management and cross-market insights and innovation on a global scale.

As a thought leader and mentor, Liliana has shared insights to various publications and panels, including Advertising Age, Adweek, The Drum, Ads of The World, and AdTech NY. And served as a judge for the Festival of Media Global, The Drum’s Creative Out-of-Home Awards and Chair of Jury of Ireland’s Media awards.