As Head of Programmatic at JCDecaux North America, Brendan works with client, agency, and DSP teams to expand their programmatic strategy and media mix to include DOOH. JCDecaux’s North American portfolio includes programmatic DOOH across airports, billboards, malls and street furniture.
Having worked in digital media for over 15 years, Brendan brings over four years of experience explicitly focused on programmatic DOOH. Previous to DOOH, Brendan worked within the mobile location, gaming, digital health and wellness, and professional sports verticals.
Brendan’s greatest joy comes from clients’ excitement at the first time they can verify an OOH ad they bought programmatically with their own eyes in real-time, instead of just another number on a spreadsheet.