Arturo Tapia Charrier | Sightline Regional Lead | Xaxis

Arturo is a digital marketing professional with over 20 years of experience in advertising and digital marketing including extensive knowledge in programmatic purchases, data management platforms and artificial intelligence tools.

He currently holds two titles as Managing Director of Xaxis Chile and in charge of the launch of Sightline, the unit specializing in Digital OOH of GroupM, for all of Latam.

Prior to Xaxis, Arturo spent the last 10 years as a regional Project Manager for RepriseMedia, Director of Operations for Cadreon, and has worked for several major brands including Unilever, Latam Airlines, Johnson & Johnson, Danone, Jaguar, BBVA, Ford, Mars, Fonterra, PSA (Peugeot), Metlife, Colgate, among many others. He is also a professor at The Valley business and digital marketing school with offices in Barcelona and Santiago de Chile.